With the release of Chrome 68 (July 24th, 2018) if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar.
Google and many others now recommend that all websites should have a security certificate, and they give priority to those sites that do.
Too fast? Let me explain you what SSL stands for.
The term ‘SSL‘refers to two encryption protocols (SSL and TLS) used to secure communications on the world wide web. Web addresses specifying secure communication are easily identified as they begin with ‘https ‘(Secure HTTP), rather than the unencrypted ‘http ‘. When a secure connection is established with a website, it is indicated by a green status indicator (or a lock symbol) in the web browser’s address bar. So, SSL provides privacy, critical security and data integrity for both your websites and your users’ personal information.
Benefits of SSL
SSL Provides Security
The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
SSL Provides Authentication
In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information.
SSL Helps you Improve Customer Trust and Increase Loyalty
With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. This means that they will trust your website more when they see these cues and will be more likely to buy from you.
Without a doubt this also adds brand power and makes your website more trustworthy.
If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.
Motherboard can help you choose the right SSL certificate for your business, so you won’t scare your customers away.
How much will it cost?
There are multiple types of SSL certificates available that start in price from as little as a couple of euro per month.
Before Google flags your website, secure it today with SSL Certificates.